Innobrands: Connecting Innovation and Brands
For us, innovation means more than just new products.
As a marketing and shopper marketing consultancy, we connect brand strategy with successful Innovation at the point of sale (POS).
Innovation creates positive change for brands and products – resulting in greater success at the POS.
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Successful Innovation Begins with Understanding Purchase Decisions
The purchase decision is at the center of everything we do. Innovation is the planned and controlled creation of positive change through the interaction of brands/products, retail, categories, shoppers, and consumers – ultimately leading to purchase decisions and business success. Innobrands sees itself as a sparring partner that enables brands to create positive change and unlock growth potential.
Our Approach
Successful Brands Are Built on More Than Great Products…
… successful brands are built on a deep understanding of people, needs, and purchase decisions. To achieve this, Innobrands combines three perspectives into one integrated approach:
This is how relevant innovations, effective brand strategies, and sustainable growth are created.
The Shopper Decides First – Then the Consumer
In the FMCG market, shoppers often make their decisions within seconds. That is why Innobrands approaches innovation from the point of sale backwards:
We support innovation from the initial idea through to the purchase decision.
More Than 20 Years of Experience in Purchase Decision Research
With more than 20 years of experience in researching purchase decision behavior, Innobrands helps companies strengthen brands,
grow categories, and effectively reach shoppers and consumers.
Innobrands combines many years of expertise in consumer and shopper research with the right degree of renewal – supported by modern methods and AI tools.
The objective is always clear:
To develop innovations that lead to trial and repeat purchase.
Our Services
Our services help unlock growth opportunities across a wide range of business situations.
Innovation & Brand Development
From idea to brand
Shopper & Consumer Insights
Understanding why people buy
Shopper Marketing & POS Communication
Activating purchase decisions
Market Access & Expansion
Getting products into retail
Human Intelligence & Artificial Intelligence
Turning insights into better decisions
The Standard Reference Work on Purchase Decision Behavior
Andreas Luppold, Founder and Managing Director of Innobrands, is co-author, together with Professor Sebastian Oetzel, of 33 Phenomena of Purchase Decisions, he standard reference work on purchase decision behavior. He has more than 20 years of experience in purchase decision research and consulting companies.
For its clients, Innobrands provides assurance for better decisions and better results.
The Mutti Case
Andreas Luppold has been advising the Mutti brand in Germany since 2018. With his expertise in purchasing decisions and his consistent focus on shoppers and consumers, he has provided lasting support for our development and has been a key driving force behind our success.
Sebastian Klotz, Managing Director of Mutti Germany
Contact
Let’s Talk About Growth Opportunities
Innobrands supports FMCG companies in successfully guiding innovations to purchase decisions and achieving sustainable growth for both brands and categories.
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