Our Services
Innovation & Brand Development
Many innovations fail not because of the idea itself, but because they lack relevance for the shopper and the moment of purchase.
Innobrands helps companies make brands and innovations successful.
Our Services
Our Focus
Developing and testing innovations under real-world market conditions until they become innovations that drive trial and repeat purchase.
Key Offerings
Shopper & Consumer Insights
Innobrands combines consumer research, shopper insights, and data-driven analytics to create an integrated understanding of brands, products, and purchasing behavior in the FMCG market.
Better marketing starts with a deep understanding of purchasing behavior and consumption patterns. That is why our research focuses on (implicit) methods that place behavior at the center of analysis.
Innobrands delivers:
1. Consumer Insights
Focus: Needs, motivations, brands, and product usage
Objective: Why do consumers buy? What role do brands, products, and consumer needs play?
Qualitative Methods
Foundational Studies
Product & Innovation Testing
Pricing & Decision Models
Brand Research
2. Shopper Insights
Focus: Purchase decisions at the moment of choice and at the point of sale (POS)
Objective: How do shoppers make decisions in the actual purchase moment?
In-Store and Shelf Behavior
Decision Logic & Structure
Digitale Shopper Journey
3. Advanced Analytics & Strategic Insights
Focus: Data integration, unconscious influences, and market understanding
Objective: Understand key relationships, identify growth opportunities and enable data-driven decision-making
Behavioural & Implicit Methods
Market & Category Insights
Real-World & Digital Behavioral Data / Test Market Research
Strategic & Collaborative Formats
Shopper Marketing & POS Communication
At the heart of every purchase decision are both the shopper and the consumer.
That is why we consider both shopper and consumer insights when optimizing shopper marketing and POS communication.
Innobrands Optimizes
So that brands succeed in the decisive moment.
Market Access and Expansion
Innobrands advises companies on the successful positioning of their brands and innovations in retail and supports them in strategically expanding their distribution.
Distribution & Retail Access
Many brands have strong products and innovations but fail to achieve their desired level of retail distribution.
Innobrands helps manufacturers develop compelling retail propositions for their brands and concepts and prepares them for strategic discussions with retail partners.
Services:
Objective: A clear and compelling positioning towards retail partners and stronger foundations for successful distribution
Route to the German Market
Innobrands supports international FMCG companies in entering the German market and strengthening their market position.
Services:
Example: Successful market entry of the Mutti Parma brand in Germany.
Human Intelligence & Artificial Intelligence
Experience Meets Modern Technology
FMCG markets are characterized by rapidly evolving trends, fragmented target groups, and increasing demands from retailers. Successful innovation emerges where market signals are identified early, evaluated systematically, and translated into strategic action.
HI AI transforms complex market signals into clear decision-making foundations. HI AI combines human intelligence and experience with the use of modern, customized AI tools.
Innobrands orchestrates the most effective methods and partners.
We bring together:
What Matters Most:
Technology supports decision-making – people remain in the driver’s seat.
Examples:
We Continuously Evolve Our Portfolio:
Our Tools
Innobrands Inno Track AI
Identify innovations in the market. Understand competitive activities. Detect and assess trends at an early stage.
The functionality of Inno Track AI is based on two distinct but closely interconnected modules. Together, they form the core of the system: comprehensive monitoring of international innovation signals and their intelligent AI-powered analysis.
Module A – Innovation Data Collection: This module continuously and systematically captures signals related to new products, packaging, claims, ingredients, and competitor initiatives worldwide, storing them in a structured format. It provides the foundation for all subsequent analyses.
Module B – Inno Tool (AI-Powered Analysis): Based on the captured signals, the AI acts as a digital innovation scout. It independently performs analysis and synthesis tasks, generates reports, identifies patterns, sends alerts, monitors competitors, visualizes trends through radar dashboards, and derives indicative roadmaps. This transforms raw data into a continuous innovation radar that delivers actionable insights. By combining these two modules, the system not only documents innovation but also actively interprets and prioritizes it. While the tracking module serves as the system’s “eyes and ears,” the AI functions as its “brain,” translating a vast number of global signals into orientation and decision-making insights.
Innobrands Topic Pilot
Understand topics. Classify narratives. Identify future opportunities.
We analyze social listening and media data to identify which topics, needs, and narratives are gaining relevance in the market.
Results:
Innobrands Market Dynamics
Understand demand. Assess market dynamics. Anticipate future developments.
We analyze search behavior and market dynamics to show how demand and trends are evolving.
Results:
Typical Applications
AI & Data Intelligence is used across a wide range of project situations, including, for example:
Trend & Topic Radar
Identification of new innovation and growth opportunities
Category & Demand Dynamics Check
Assessment of demand developments and market potential
Growth Opportunity Assessment
Identification of white spaces and strategic growth opportunities
Let’s discuss about growth opportunities through positive change.
Contact
Let’s Talk About Growth Opportunities
Innobrands supports FMCG companies in successfully guiding innovations to purchase decisions and achieving sustainable growth for both brands and categories.
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